Thursday, 30 July 2015

Estée Lauder Fall/Winter 2015 Preview

Last week I attended the Estée Lauder media preview, and got to learn about the latest innovations from the brand.


Click through and read all about the new releases from Estée Lauder, including the New Dimension skincare line, which teaches you how to get your #BestAngle, with the face of the collection, Eva Mendes.

The preview was held at the Estée Lauder headquarters in downtown Toronto.  I got a chance to swatch the new products, and see some of them in action during and interactive presentation.

First up from Estée Lauder is the New Dimension skincare line.  Do you have that go-to angle that you immediately do when you want a good selfie?  Estée Lauder has developed a new skincare that aims to give you a more refined looking facial contour in 2 weeks, so that "every angle becomes your best angle."


This new collection finds, flatters and reflects skin’s best features. It’s a multi-faceted transformation, immediately and over time. Needed visible volume is added. Facial contours look more defined. The cheeks and jawline appear more lifted. Revolutionary? Absolutely. New Dimension gives a whole new angle on beauty through the transformative beauty of contouring. 

New Dimension Shape + Fill Expert Serum - – a powerful, concentrated formula that helps define the look of contours to help lift the look of cheeks and the jawline by improving both visible volume and structure.

The cool thing about this product is that there was neuroscience testing done, where women tested out the product, and their reactions to the reveal of the before and after were studied.  The physiological and emotional responses of women after using New Dimension Shape + Fill Expert Serum said that 91% of the panelists experienced a positive change in attitude after using New Dimension Shape + Fill Expert Serum and felt more enthusiastic about the way they looked. They also indicated feelings of delight and astonishment.



New Dimension Expert Liquid Tape – a precision-accurate treatment that targets and helps give a tighter feel to key facial contours. Over time, New Dimension Expert Liquid Tape helps firm, tone and give a more sculpted, lifted look around eyes.



New Dimension Shape + Sculpt Face Kit – an all-in-one contouring duo that instantly creates an ideal facial framework with two expertly coordinated cream shades. The neutral tones make contouring mistake-proof every time.


New Dimension Shape + Sculpt Eye Kit – an eye contour kit that helps create ideal eye shape and appearance.



Estée Lauder has some new additions to the Pure Color Envy family - the Pure Color Envy Matte Lipsticks, the Pure Color Envy Liquid Lip Potion, and the Pure Color Envy Eye Singles.  More details & swatches of those products will be in a post to come, but to tide you over, here are some pictures.



Furthermore, Estée Lauder is launching the dual-ended Little Black Liner - which can give you 3 different eye looks, makeup brushes, the Double Wear Makeup To Go Liquid Compact - which gives you just the right amount of product each time, the Brow Now Collection, the Perfectionist Youth-Infusing Brightening Serum + Concealer, Modern Muse Le Rouge fragrance, and Re-Nutriv Ultimate Diamond Transformative Eye Creme - which has black diamond truffle extract & a skin-cooling applicator, in addition to the fan-favourite, Advanced Night Repair collection.


Little Black Liner
Ergonomically correct, eye contouring eyeshadow brush.

Estée Lauder Double Wear Makeup To Go Liquid Compact
Estée Lauder Brow Now Collection
Estée Lauder Perfectionist Youth-Infusing Brightening Serum + Concealer
Estée Lauder Modern Muse Le Rouge
Estée Lauder Re-Nutriv Ultimate Diamond Transformative Eye Creme
Estée Lauder Advanced Night Repair
What a mouthful!  So many things to come this fall/winter, am I right, ladies?  I'm playing with a few of the products right now, so I'll have more detailed posts, with reviews & swatches in the future.  Until next time, toodles! - Shawna

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