I remember in 2016 it happened in October, but this year it happened in August - but silver lining: no having to lug around a heavy coat!
This was my 4th year attending IMATS Toronto (produced by Make-Up Artist Magazine), in addition to attending IMATS New York 2016 (review HERE).
Booths this year included Morphe, Sigma, Kat Von D, Benefit, MAKE UP FOR EVER, Annabelle Cosmetics, MAC, Violet Voss, Velour Lashes, Sigma, Royal & Langnickel, NYX, Inglot, and many more!
Last year my "best booth" award went to the Kat Von D booth - they had great sales associates, didn't rush anyone, and gave samples with every purchase (they even gave samples out to people waiting in the lineup at certain points throughout the day). This year, without a doubt, my "best booth" award goes to.....MAKE UP FOR EVER! MAKE UP FOR EVER always has a great discount and a crazy long line up, but this year they had an addition to their booth. Right next to the line up was a lip art station where you could use MAKE UP FOR EVER products to create your won lip art and enter your work in a lip art contest on Instagram. If you entered, you also got a sweet treat as well as a mini MAKEUP FOR EVER Artist Rouge Lipstick (one of my fave lipstick formulas). The people at the contest booth were in great spirits (the jams were great, and everyone was dancing), and willing to help everyone. In addition to that they had a live mural painting - such an interactive set-up!
Press pass provided